The trust factor: Why am I so blind to this truth?

Trust is the first element of any marketing activity, be it direct, or mail , or webpage or phone marketing. Without trust, you cannot sell anything.

My website lacks trust, it’s obvious and I thought before that to fix that, I need to open a company, and let that corporate notification at the footer to make visitors trust the content.

It turns out, that’s not the case, I don’t need a company, I need a convincing persona, a expert in the niche that people believe in and want to interact with.

How can I find such experts?

How can I build trust to my audience?

How to make audience believe in every sentence in the site and thirsty for more information?

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