Trust is the first element of any marketing activity, be it direct, or mail , or webpage or phone marketing. Without trust, you cannot sell anything.
My website lacks trust, it’s obvious and I thought before that to fix that, I need to open a company, and let that corporate notification at the footer to make visitors trust the content.
It turns out, that’s not the case, I don’t need a company, I need a convincing persona, a expert in the niche that people believe in and want to interact with.
How can I find such experts?
How can I build trust to my audience?
How to make audience believe in every sentence in the site and thirsty for more information?