How much should you invest in the niche site project?

Every site started as a niche site, even big publication like CNN, Entrepreneur, Bleacher Report, etc don’t become major media in few days.

So how much should you invest into your site in the first phase (the phase from scratch to $1000 per month in revenue)?

I suggest you put about $3000 – $5000 into your site , think about it, you can always sell your site fox 20x its monthly revenue, which means that in order to recover your initial investment, you only need to make $150 – $250 per month, which is very easy within 6 months time frame.